JINGYA Profile
JINGYA Food Group Ltd. (JINGYA Group) is an enterprise group registered in the Industrial and Commercial Bureau of Shandong Province, and approved by the State Administration of Industry and Commerce. It is also the first among the private enterprise groups in Shandong that uses a corporate title that has no restriction on geographic location. JINGYA is an executive member unit of China Commercial Association, and one of Top 100 Enterprises in China’s Food and Beverages Industry.
JINGYA Group was founded in Weihai, Shandong Province on 18 Oct. 1988 and has just entered its 20th year. Under the leadership of the Board Chairman Mr. Zhang Yongduo, JINGYA has developed from a small stuffed bun shop with only 30 square meters and 8 employees into a conglomerate of 1.6 billion Yuan total assets, with 8 wholly owned subsidiaries, a total business area of over 90,000 square meters and over 3000 employees. JINGYA has been listed among the Top 100 Enterprises in China, and its successful operation spans the two main regions of China, Shandong and Beijing.
In May 2000, JINGYA became the first in the food and beverages industry to pass the ISO9002 quality system certification. In July 2005, it passed the HACCP certification. It was among the first to be awarded Famous Brand Name of Shandong Province, and it has won numerous honorary titles including National Super Grade Restaurant, National Youth Civilization Award, Top 100 Enterprises of Food and Beverages Industry in China, National Integrity Honorary Unit, Excellent Enterprise of China, and the “Nationwide Advance Unit of User Satisfactory Projects” which is the only one of the industry.
JINGYA Group has become the top brand in food and beverages industry in Shandong and its branches are expected to reach 12 in three years. JINGYA will thus realize its transition from a regional enterprise to a national business. And in the near future, JINGYA’s goals include wining the title of “China Top Brand”, shaping a national classic brand, and becoming a prestigious century-old business.
JINGYA Group features ocean culture and advocates systematic modern management in its operation, providing delicious and exquisite dishes, considerate service and elegant dining surroundings to its customers, and creating the fresh, hygiene and elegant Chinese seafood dinning experience. With “Let JINGYA Open to the World, and Let the World Know More about JINGYA” as its motto, this is also the road JINGYA must follow on its course of fulfilling its century-old business legacy.
With the grand opening of Beijing Huihuang Jingya Hotel on July 11, 2005; Beijing Huangsi Jingya Hotel on May 16, 2006; and Beijing Jinbaojie Jingya Hotel on Oct. 19, 2006, JINGYA Group has formally set foot into the food and beverage market in Beijing and has occupied the status of “First Class Gourmet Experience in Beijing”, creating Chinese style food and beverage brand name and fulfilling overseas IPO within three years has become the new target for JINGYA Food and Beverages Group.